In a recent series of focus groups conducted for the The Designer Jean Company, women were asked one very specific question, How important are your designer jeans to you? Answers were a rating on a scale of 1 to 10. 1 being the least important, I could care less. A 10 rating meant that is was of the utmost importance. The average rating was an 8.4.
Some might feel this level of significance might be more applicable when referring to a house, job, or even our kids, for example. But for those of us who have experienced authentic designer jeans, this makes perfect sense. We NEED them. They are a must-have staple in a wardrobe that can take us from a lunch date, to a soccer-mom outing, to a hot evening out on the town. Our designer jeans can carry us anywhere, with the exception of perhaps weddings and funerals "two of the only places they are probably not appropriate.
There is nothing like that feeling when you're in one of your favorite pairs of designer jeans, and heading out the door I am beautiful!', I am sexy!', I am ready to take on the world!', I am skinnier than I thought I was last night!'. Once you've got the right designer jeans, the rest of the outfit just comes together. All the way down to the shoes whether it is a pair of hot heels, or a comfy pair of Skechers. It all works and looks great.
In the end, there is a very simple explanation for our addiction to designer jeans. It is all about looking fabulous and being comfortable at the same time. This is something that we do for ourselves, and darn it we deserve it! While a compliment from a husband, boyfriend or even other women who notice how cute we look in our designer jeans is always appreciated, it actually isn't about that. We don't really need that validation. It's about feeling special, beautiful and confident. It's about feeling ready to take on the world. It's about doing something for ourselves. It's about knowing that even though you aren't living in a castle in the French countryside with Brad Pitt (hello Angelina Jolie), you can still spoil yourself a bit.
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